You don't need a coach to set goals, but the right one helps you conquer challenges and thrive in every aspect of your life. I might be that coach. Let's see if we're a fit.

HELPING High-Performing Men to Master Every Terrain

When you strip away the thinking that has you currently stuck and redefine what’s most valuable to you, you will find the peace, sense of adventure and clarity you are looking for.

First, take a breath. The good news is, you don’t have to figure it out alone.

I help you swap overwhelm and confusion for simplicity and clarity. To cut through self-deception and be guided by your instincts.

To design a life where you thrive, not just endure.

At night, you lie in bed and wonder:

I’ve got everything I thought I wanted, so why don’t I feel like myself?

Are my days of adventure behind me?

Should we just scrap it all and home school the kids in a cabin in the woods?

(You’re half joking. Half not.)

These questions spill over into the rest of your life. You’re distracted at dinner. Snappier with your partner. And if you have kids, it’s harder to be present with them.

You may feel this is burnout, but it's disconnection. Better goals and habits won’t help if you’re pushing up the wrong summit.

You’ve climbed most of the way up the mountain.

From the outside it looks like you’ve made it, but you feel like you’ve reached a plateau.

Day after day, you’ve gone through the motions, doing what’s needed, hitting the markers you once aimed for. Yet somewhere along the way, the spark that made you feel alive has started to fade.

You're successful but feel empty inside. The hollow ache in your chest when the alarm goes off creates a tension you can't shake. That sense of adventure that once lit your way seems distant and replaced by screens and comfort. You have this sense that there's 'work' to do, that calm happiness is another 'tool' or 'trick' away.

Do you feel trapped in the successful life you've built?

Very different? Then you’re looking for transformation. This doesn’t mean more of what you’re already doing. That has got you this far, but the deeper sense of meaning you crave, won’t appear when you get to that next checkpoint, or in another month or even when you hit 7 figures.

Many high-performing men believe success and freedom are achieved by adding more: more hours in the office, more masks, more shoulds and more quick fixes.

But your life doesn’t need more. It’s more effective to strip it back to work out how little you truly need, to feel richer than ever.

If you were to design your ideal life right now, would it look any different? How different?

This is the tipping point. You either continue to reinforce what's not working for you, or you choose what matters.   

This is revealed when you go deep to expose what’s truly valuable to you. Then you can redefine your identity around these values, use them as your inner compass and design your life around them.

The result? Decision making becomes straight forward. Things either align with some or all your values or they don’t, so you can say fuck yes or no. No more doubts. This brings the kind of peace and happiness that you can’t get from following a process, from AI or tricks and hacks. The transformation boosts your health, your relationships, your mindset, your work and the way you experience your life.

You have stuff that’s working in your life, things you dreamt of. You don’t need to torch the whole thing. You just need to get clear on what to cut to make room for the things that make you feel richer. The question is, how do you know what to cut and what to keep? That’s where I come in.

Think of me like Marie Kondo, except instead of a petite Japanese woman helping you fold socks, I'm an experienced explorer working with you to unfold who you really are on this journey.

While ensuring your physical and psychological safety, our work will take you out of your comfort zone. It will involve simple, primal and elemental experiences like finding awe, surviving exposure to cold and a heightened sense of danger. Paring back the creature comforts will expose your age-old intuition to formulate what feels most meaningful to you for your personal and professional life, to safeguard those you love and to spark joy.

This is how you step into the next version of yourself: the most effective, calm, present man you know in your work and family, with a clear path, joy in your relationships and calendar space to actually enjoy your life.

I can guide you to live fully, love deeply and lead your life with confidence

Darling, you were on my mind today, I can't wait to see you later.

Thanks Dad, I loved our weekend together.

How would your life be different?

Hi, I'm Dave Hamilton-Jones

🚫 Zero pressure -no blood oath required

I retired at 42. I’d travelled the world and lived a life and career of challenge and adventure in the military with countless expeditions and bucket list experiences.   

My goal for the next chapter was based on freedom. Freedom to do what I wanted, when I wanted, from wherever I wanted. So, I created an online business, that could sustain adventurer travel and the perfect vehicle to take me off the beaten track.  

Then one day, waking up camped on an Instagram perfect beach in Norway, I realised I wasn’t living my dream.   It was an ah-ha moment only possible as a result of finding freedom.

For the first time, I allowed myself to slow down. Out in the mountains, snowboarding and climbing, on the water on a surfboard and in meditation, I realised this type of freedom feels incomplete.   Amazing experiences lose their colour when you can’t share them with someone you love. They feel shallow if all your contribution is online.

The freedom I was focused on was really about escaping who I felt I had become. So, I went deep. By shedding previous ideas about what felt import to me, I found these values:  

Meaningful connections | Health | Learning and growth | Helping others to learn and grow | Nature and our environment.   

I realised freedom isn’t about escaping the identity you’ve become or piling more on. It’s about letting go of what no longer serves you. Now I help others do the same.   I help guide men to uncover their core values and then to design a life they love to live.

It all starts when you apply for a complimentary strategy session with me:

🚫 Zero pressure -no blood oath required

I retired at 42. I’d traveled the world and lived a life and career of challenge and adventure in the military with countless expeditions and bucket list experiences.

My goal for the next chapter was based on freedom. Freedom to do what I wanted, when I wanted, from wherever I wanted. So I created an online business, that could sustain adventurer travel and the perfect vehicle to take me off the beaten track.

Then one day, waking up camped on an Instagram perfect beach in Norway, I realised I wasn’t living my dream.

It was an ah-ha moment only possible as a result of finding freedom. For the first time, I allowed myself to slow down. Out in the mountains, snowboarding and climbing, on the water on a surfboard and in meditation, I realised this type of freedom feels incomplete.

Amazing experiences lose their colour when you can’t share them with someone you love. They feel shallow if all of your contribution is online.

The freedom I was focused on was really about escaping who I felt I had become. So I went deep. By shedding previous ideas about what felt import to me, I found these values:

Meaningful connections | Health | Learning and growth | Helping others to learn and grow | Nature and our environment.

I realised freedom isn’t about escaping the identity you’ve become, or piling more on. It’s about letting go of what no longer serves you. Now I help others do the same.

I help guide men to uncover their core values and then to design a life they love to live.

It all starts when you apply for a complimentary strategy session with me:

THE EX-OFFICER WHO GOT LOST
the man who simplified
the guide, not the guru

You're a high achiever who's built something impressive but feel like you're living someone else's plan.

You've led teams and hit targets but somewhere along the way lost touch with what actually drives you.

You might be at a crossroads: Leaving a defining career, questioning the next mountain to climb, or realising chasing the next challenge without knowing why feels hollow.

You're drawn to real challenges: Cold water, mountains, struggle that strips away pretence, not coaching within your comfort zone.

You're willing to travel to wild places for in-person sessions when possible. This work happens best when we step away from your usual environment into spaces that demand presence.

You're ready to own your choices completely.

You want clarity that leads to action so you can lead with purpose in your work and family life.

You want quick fixes and comfortable conversations.

You want purely virtual solutions. If you need everything delivered to your office or living room, this won't fit.

You’re looking for only skill building rather than the kind of identity disruption that comes with deep values work.

I’m not a therapist. My coaching is present and future focused, and works well alongside therapy if that’s part of your journey

✘ Who this is not for

✔︎ Who this is for

While everything seems driven by AI, this is the opposite. Self-help, podcasts and Instagram-deep behavioural change doesn't lead to transformation at the identity level. That's our aim. In the way only humans can, I will guide you, so you trust your primal intuition again.

My belief in the power of nature and human connection underpins everything. This is a deviation from the methods of other coaches but it leads to profoundly different results:

- A reconnection to the wild places within you and around you

- The inner slowness and calm that comes from being in the presence of something greater than yourself

- A renewed sense of purpose, love, and open heartedness

- Transformation at the identity level - not just behavioural change.

- A compass forged by your values, guiding you to the life you were meant to live

Rather than learning to analyse, you’ll learn to feel. Instead of learning to avoid discomfort, you’ll summon the courage to go through it. The changes are permanent because they're embodied

Working with me is different

Know where you are going Choose without doubt
Act with courage

OWN YOUR PATH

Know yourself
Manage your inner world
Live authentically without apology

EMOTIONAL RESILIENCE

Build energy
Stay resilient
Calm your system

PHYSICAL VITALITY

Strip away distractions - Face what's real - Find your authentic self

Wilderness Immersion

THE RISE PRIMAL METHOD:

OWN YOUR PATH:
LEAD FROM CONVICTION, NOT CONFUSION

EMOTIONAL RESILIENCe: KNOW YOURSELF WITHOUT APOLOGY

Start with immersive experience. Breath, cold, nature

Physical practices that clarify values and ground you when life gets chaotic

Sleep. Recovery that restores, not just repairs

Strength, mobility, nutrition.
Energy to do what’s valuable. Train for what matters to you, whether that’s adventure, longevity, your missions in work, or presence with family

Values clarification: Strip away inherited expectations, claim what's actually yours

Self-awareness: Understand your patterns before they run you

Purpose alignment: Build a life that feels like home on the inside

Decision-making that flows from clarity, not endless analysis

Execution that serves your values, not others’ expectations

Authentic connection that nurtures you

PHYSICAL VITALITy:
BUILD THE BODY THAT SERVES YOUR VALUES

These are the investments:

Show up fully and commit to doing the work even when it feels messy

Leave your armour at home

Follow up on actions

Willing and able to invest in your transformation

I work with committed individuals who are ready to invest in themselves mentally, emotionally, physically and financially.

The coaching partnership

It’s £4k to work with me for 6 months. It’s a significant investment but consider the cost of continuing to make decisions from others’ values instead of your own. Missing time with those you love, that you won’t get back and building financial success that doesn’t translate into fulfilment.

I offer a 50% discount for veterans.  

Next steps are below. If we’re a fit, I’ll reserve your start date and add you to the waitlist.

The Investment:

Decision-making becomes effortless. The paralysis of too many potential options and the exhaustion of constantly second-guessing yourself disappears. Leaving you with more time and energy for presence with your kids and more adventure when you stop mentally rehearsing work conversations.

Human connection. In-person experiences when possible; remote support when we can’t. I create immersive experiences where defences drop naturally in cold water, mountains and nature. There’s no bullshit after a couple of minutes in a cold river. With regular check-ins, I help you keep moving forwards when part of you wants to retreat.

Increased clarity faster decisions
greater energy reclaimed time different presence.

Calm while under pressure:

You become calm in a crisis, present with family and more fun to be with.

Time and mental space for what matters. When you’re living from your values, they drive your actions so how you act is aligned with who you are. When you stop living everyone else’s priorities you have the confidence to protect your energy. The joy is, you get to choose where to spend it - maybe with your kids instead of collapsing after work.

My coaching isn’t for everyone. It requires getting uncomfortable while questioning inherent values and choosing growth over comfort. If you’re looking for transformation that disrupts how you see yourself, we might be a great fit.

heart and soul into this:

Here’s what you can expect if you put your

So, if you're looking for a step-by-step system that tells you exactly what to do and guarantees results…I'm sorry. We both know that’s not how you transform in the real world.

My approach is highly personalised: We’ll meet twice a month for immersive coaching. Between sessions, you’ll have unlimited access to me for feedback and accountability as you implement.

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